As I continue on this ethical journey, I’ve realized I gravitate toward searching for sustainable companies that happen to be abroad. I suppose with the heavy saturation of fast fashion in South Korea, I felt discouraged in my search for companies that offer Fair Trade and transparently made pieces here.
As I was perusing online recently, I came across a unique little shop called g:ru in the Anguk neighborhood of Seoul. I found an address, yet no clear directions, so I set out a bit skeptically on my search. Much to my surprise, it was easy to find! Right around the corner from the subway station lies a treasure trove for Fair Trade lovers: walls of artfully curated scarves, bags, blouses, dresses, pants, jackets, sweaters, home goods, snacks, coffee, and chocolate (believe me, I triiiiieeed so hard to keep my cool and contain my excitement).
I was ecstatic! I quickly learned that g:ru is actually a chain store, with a few more locations in South Korea and a website (are you kidding me!? Multiple locations and online shopping is always a win). Their shop is a mix of ethically made brands + their own g:ru collection. I even happened to spy one of my favorite pantry essential brands, Alter Eco, nestled on a shelf.
Of course, I couldn’t help myself but purchase one item… which ended up as two. I settled on buying two pairs of Fair Trade, organic underwear, cause let’s be real: finding Fair Trade undergarments in South Korea is quite the endeavor. I deem these purchases my “lazy Saturday morning, lounging with my coffee” undies.
If you happen to live in South Korea or find yourself in Seoul, don’t hesitate to pop into this thoughtful, sustainable shop. You’ll sure be glad you did!
Hours: 11:00am-8:00pm | Phone: 02-739-7935
Directions: Turn right out of Anguk Station, exit 1. Walk a few feet and turn right again at the McDonalds/Daiso on the corner. Walk for about 3 minutes and g:ru will be on your right.