A neighborhood of Seoul I am slowly falling in love with: Hapjeong. Artful cafes. Side streets filled of pop up shops + delicious eats. Curated store fronts stacked with items you probably don’t need, displayed in a way that makes you think you do. I like this intimate part of the city.
We make our way through this area once a week or so, heading to the station. Recently, we nearly passed by another vintage gem in Seoul: Guerrilla Radio. We popped in with no intention of purchasing (stick to monthly budget, stick to monthly budget!) Once inside, I was surprised to find an array of thoughtfully selected vintage denim, blouses, jackets, and dresses with more modern silhouettes than expected. With reasonable prices and a laid back vibe, this shop is a new favorite.
I bopped around the shop for several minutes, only to come across a black and white, abstract print dress. Lately, I’ve been trying to define “my style.” The words I have come up: Colorful minimalist. I love the minimalist style, but it always feels so…plain? Now, this dress is obviously not colorful. But what drew me to this frock was its simplicity and versatility to match the style I am leaning toward. It’s a minimalist dress that I could easily pair it with a colorful shoe, bag, or necklace. And at $22, I figured it was a very reasonable price + a timeless piece I would treasure long term. Thought process finished, thoughtful purchase made.
I love doing the groundwork for you by posting about independent, ethical shops I discover as I explore. I hope you find these posts helpful in your journey to building an ethical wardrobe in Korea or if you’re simply looking for unique shopping while visiting Seoul. If you’d like to check out Guerrilla Radio Vintage, its just a short walk from Hapjeong Station, exit 6.
Hours: 12:00pm-11:00pm daily | Phone: 010-8211-0080 | www.guerrillaradio.co.kr
Address: 411-1 B1 Hapjeong-dong Mapo-Gu Seoul, South Korea